Basic Brands & Co - Primary Connect

When beverage company Basic Brands & Co needed help managing the logistics of its growing business, it turned to Primary Connect.

The Australian owned and operated business was founded in 2019 and began its partnership with Primary Connect in October 2021.

“Primary Connect’s systems take away a lot of stress…”

Matthew Hanks, Director and Co-founder of Basic Brands & Co, said they began using the transport services of Primary Connect after being recommended from an RTD buyer, as Primary Connect are a carrier for Endeavour Group.

“We work a low staff business model and Primary Connect’s systems take away a lot of stress that comes from managing logistics.”

“Their internally connected portal with Woolworths makes it very simple. Any logistics issues that arise are always handled very quickly and professionally, making things easier for us.”

Basic Brands & Co beverages are available nationally with plenty of new products and flavours hitting the shelves.

“Basic Brands & Co looks forward to building on our strong freight and logistics partnership with Primary Connect,” Matthew said.

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